For me it's like you've got content and you may share it on other programs, but it needs to be altered. Yeah. Because the way that you view on Instagram is different. How you view on Facebook and the way you see Youtube, how different, how you view on, on Linkedin or Twitter. And so at the end of the day, what we need to do is really know how people consume content on that, that platform and make content that would actually work. Uh, and that's, that's the big difference. Now you say and can go, okay, I can take a portion of this. It's like you might have a 10 second video on youtube, however you are likely to just slice out possibly two minutes or three minutes on, on Facebook because it's going to perform a lot better that way.
So you've mentioned many stages to creating one of these kinds of videos. So I suppose we begin at the very start, you mentioned prep. Can you take us through that which means
Or perhaps linkedin. Yeah. And so that is part of this prep preparatory stage, right? And what we're trying to do is figure out, okay, here is what would work on Instagram. Perhaps there's something or a hook which's a little bit better on Facebook and here is something different on youtube. So you may have the meat of the content be exactly the same. But you're actually shooting on the movie it delivered is a bit different. And where you planning, that is, uh, you know, the strategies to connect on different platform.
Hey that Jamie here and on behalf of the Click [inaudible] team, welcome back into our movie series where we're discussing video, but more specifically the types of video you should be generating to drive more gain and more cliquey worthy movie opinions into your business. In the last video we discussed the state of this video marketing market. When producing video content essentially what's working by now. In this video we are likely to discuss the video content in a bit more detail and discuss about ways to make the 1 video you should be creating immediately to push more clicks, more traffic, and more sales on any item or service that you are offering.
The post production is probably the most crucial aspect of having a great slice of video on the market. And the reason is because you put a great deal of effort in preparing, you spend a lot of time doing manufacturing, but actually where the magic is really actually getting the elements that will truly engage. And then the edit um, is that pacing will keep people's attention the whole time and pacing can be created by you. Like we are, uh, one thing I look at is, we're trying to determine how we are going to distribute it. So like we referred dispersing on Youtube, we would do it otherwise than on Facebook. For instance. Because that is the way that it is on youtube, we'd be at a 16. Right? And, and then to, uh, we would not always burn in our captions. Uh, we would actually just upload caption files.
In relation to create one of them? Yeah. And it's really interesting because a lot of people, they are more about doing rather than preparing. And I found that if you truly want to be successful, it's about the groundwork of understanding exactly what you're going to do, how you are going to do it. So I always like to actually start to determine why I am making the video. It should have a specific function. I think it would be really pertinent to actually have you proceed through this process. What exactly does that sound great? Okay. So let's just say that you are trying to sell some mix. Okay. And you're attempting to sell it. You have some item or whatever. Okay. So tell me someone that you really know very well. Um, besides Joey and David, my own brother. Okay. So your, your brother David. Okay. Chris. Brother Chris.
video.
You are good. Uh, honestly, if you want your movie to be seen, you will need to have of the way you're going to disperse it a prep stage. So back in the phase, you're like, okay, who's going to share this video? Are you going to engage with them? You know, is it going to be achieved through ads organic or is it likely to be a blended strategy in which you doing organic and adds together? Uh, for me personally, I just love other stations on the market. I love other webpages on Facebook reason they need to really feed the algorithm. They will need to really obtain their posts outreach. And a great deal of individuals are prepared to share your video. Uh, but more importantly, they're, they are in a position to cross post your own video. And therefore it is like coming from their page and it's like an content, even it isn't theirs.
So that it's like getting those hooks. And then two, there's those hooks within the movie. Like that he got himyou have to fortify whatever that name is. And I give that some thought. Um, and that the preparatory stage before you go onto the next step. But there's one thing I really, really look at is what, what origin of moderate are we likely to use? Is it likely to become a Instagram one than Facebook? Is it going to be better on youtube or on Twitter? You know, just like you have to examine the stage of that you are trying to achieve and what's going to be the best way. Now, one of the biggest errors, it is like, well I'll just distribute it anywhere, you know, and you're making a video seeking to go on each platform and that is a massive mistake. Yeah. We're going to talk about the 1 type of video in order to blow off your business you have to have, but not. We're going to talk about the way to structure and create that movie too. Let's go.
Right. And one thing which I found is even once you have a video that is performing quite well, you know, um, the way in which the algorithm works on Facebook and other items, it's like perhaps in six weeks or seven months you do a different cut and then upload it, learn from what you already have, all of the data that is there and say, okay, what should we edited this down since we had a kind of a fall off here. We include, you know, something to pull them visually here. You can do that. And, and in which you are able to do it, basically you're able to succeed because people will tend to forget what they actually saw, you know, from six weeks ago.
Of course. Yeah, that makes sense. Okay. So speaking about movie editing from type of my experience and I am not a professional video editor and I know how much work goes into doing a lot of these things you state, you know, thecaptions Mimi discovering, even just putting titles at the top and bottom of your video can take hours for some people and some people watching this may not have any clue how to do that. So I suppose in that regard, is it worth? Is it worth the time to sit down put with someone else to kind of,
Okay. Prepared created the movie. So we don't load it. Yep. That yousay, okay that's just distribution and'd say most of the individuals
But on Facebook we would like to burn it because some people don't have that option on and you ought to make sure that when they are scrolling through it, you are grabbing that focus. And so he's like, actually? Exactly. And it is like the ratio to like on Facebook, we want to be a one by one ratio of ratio. Right? So what components which we may actually add to this video file? Can it be like to make it more of a movie meme where we are putting texts the start of the end, um, you know, is it engaging with different kinds of components? That's the things you've got to consider when you're doing the video edit. The thing that I adore is when we did the production directly and we have options like cause we will need to, we did four or five distinct versions.
Or when we think of players, possibly Mohamed Sala, he's, that Liverpool is best player could possibly be hitting scoring against United, I do not know. Yeah, yeah, you are able to do different clips . But even talking about they love, you understand, Liverpool. And, and the behind it. Um, so I love to try and recognize a couple of things. All these are bullet points of what would really that person that when he sees with movie with. And two, I do research. Just like I wish to go out there and also understand just how well I know somebody, I am like, what's happening out there? I do a little research on the internet seeking to see whether there. Particularly when it's handling the issue available uh. So like for Liverpool, is there anything that is going on this would be in the information that would be relevant to, to the video today?
We're talking about shooting articles, we are discussing incorporating texts, including images, animations, and we are talking about adding captions, Emojis, all of that stuff can be built and edited it right inside of [inaudible]. Now, the main reason we built clip Ian was that it's accessible to absolutely everybody and we're talking even if you've never created a video earlier, you would like to get into movie production for your company or you are an expert, it is possible to produce what you may create anywhere else right inside of Klipfolio and what's more, even if you don't want to shoot your own content clippy or gives you access to a comprehensive library of video clips, images and audio, she can pull all of this stuff together to build videos. We'll even throw in customizable templates. So if you fill in a bit uninspired, by way of instance, you can catch one of our pre performed video templates, change the colors along with the text, upload your advertising and your doing clip. Eao is the video creator and it's going to alter the way both professionals and beginners produce video moving ahead. We cannot wait to reveal it, so be sure you put in your email below. In the next video, we're likely to pull back the curtain on Filipeo and explain to you how it's going to change the way that you create video content for your company and how this platform works. We'll see you at the movie.
And what is the first thing that you believe he is going to do? Probably share the video, After that connection with the movie matches. He's going to discuss it with not just one individual, but he's gonna share with everyone that really enjoys what is going on, you know? And so that right there's outright critical. Then the next issue is, uh, actually trying to describe what would be a fantastic hook trigger like you only have a few few seconds to catch his attention. And I believe, okay, what can we do to grab his attention? You understand? And, and maybe it is a caption above the video which says, you know, Liverpool's sucks. Yeah. I presume, I believe that movie would be watched by him. You understand what I am saying? And I think he'd need to be sucked in as he tried to determine what's going on in that movie.
How you'd then strategy that. Yeah. We did a lot of research beforehand. We were doing a lot of preparation. Now we want to start executing on those things. There's a formula for every video, and uh and this formula is what creators need to create for themselves. And there's a couple of elements for this formula that it, that it's universal for everyone. The first one is, which we already prepared for is a hook. We need to grab their attention. That hook differs on youtube versus Facebook. Allow me to give you an illustration of that. Like on youtube the hook would be like five seconds. And on Facebook it's gonna be completely different because you're, you may have sound on or not. As you're kind of turning through their feed, and you maybe just have a , a, possibly a second to three seconds.
And even on Instagram, it is going to differ. And so looking at this, it's like that hook is similar to the most important part. And I'd really put a great deal of work and energy to attempt and figure out how you're likely to captivate people's focus and how you suck them into the content. Now after that, after the hook, then you can actually reinforce your brandnew. So if you've got a brand, you can have a branding component. This can be an optional thing. Uh, it depends on which type of video content you are creating, you know, also, then two, you are moving to the meat of the content. Now here's something which I found over, you know, 40 some odd billion movie views. It's like folks have a tolerance. And if you've fallen in this class I don't know, but I, I have been on Facebook and I have never turned to the sound.
You might have two or three distinct versions of a video and you may test it to like, like seriously what we do is we will just throw a couple dollars behind it and also see how it converts. If it converts really well, you do not need to spend that much cash to figure out if people really click on it, engage with it, just how much they watched the movie to see whether it really works. And actually connect with them on an emotional level and thus spending the time in place to making your video engage with all the audience, it gives you a higher probability for them to really share.
So when you actually have these bullet points of things that would really get there, get there, get them something that's going on, then attempt to think of what value can you truly bring that individual. So there's like three ways you may actually attract value. Uh, with movie content you may aspire, you can instruct or educate, entertain, and sometimes when you're really good you can do all three at the same time or you'll be able to get two of them. That is when you are really, really good when you're actually giving it lots of thought inside. Now that having been said, as soon as you do that, I try to determine which value you are likely to bring to your planned audience. Yeah. And I attempt to bring those bullet points and bring some kind of value. So whether it's like making devotion to his staff or speaking how bad the other team is, that's some value he'll actually find.
Okay. So Chris, he probably enjoys soccer, right? Does he have a group? Liverpool. Liverpool. Okay. And is there an opposing group that just, it's only a competition? There is a Coupole probably the biggest ones. Manchester United, that everybody knows. Okay. So Liverpool, Manchester United. Okay. So there's rivalry that is heavy, like any friction. Okay. First thing is like, okay, if we're going to produce a movie, we need to have a purpose of the video. The number two is we will need to identify our viewers. Who Do we want watching this movie? So I would say it would be people who are like hardcore Liverpool fans like your brother. Okay. And we need to begin breaking down of a few of the things that they, they kind of rally round that would get them excited. And what could be among those things which you'd think, well, beating Manchester United goals.
Well let's just target everybody that enjoys Liverpool, right? And let us target everybody that doesn't like Liverpool. And let's see if we could find a few things occurring here, some. And I think you could do this with organically, but if you infuse only a small bit of cash, it will be interesting. The outcomes. It's possible to get your silently. Definitely. So I believe those insights, uh amazing and, and anybody watching this video today has an overview or a blueprint to make in not just a video publication, knowing what to make and to push out there properly. And for anyone we have actually put together. Um that blueprint that is whole , um, a couple of things that are distinct as well we did not fit into this video, um, that you could grab beneath this video.
And so you have to fortify it. And, and that point when we were speaking about your brother, it is like if you add one of those other elements that resembles, yeah, yeah, I like this video. You know, you are like, totally go from there. That is where he will stay on a bit. And should you get 20 minutes, if he can get to that point and really feel some kind of link to the movie, they'll watch another moment, doesn't subsequently lead to more engagement on the movies too. So they'd be more likely. And 12 remarks are seen by us. It is like as you are connecting together and you're speaking their language or however you're going to it, you are connecting with them on a psychological level and they feel part of something and they feel just like dumb. It's like something that humanity feels obligated to do.
All you have to do is select in, pop up your email in there, we will send you that manual. So throughout this video and the very first video, we've talked a great deal about producing the ideal video and that includes everything from naturally preparation, right the way through to shooting the video and then of course the article of where you have got to edit the movie up in the right way and to receive the best distribution. Now that all is very, very difficult for most people. Most individuals don't have access to camera equipment that is expensive to shoot film content. As an instance. Most individuals don't have the skills or access to utilize complex editing applications and that's the reason why we construct Klipfolio. Klipfolio is a web based creator that basically allows you to make incredible looking videos. Just in the previous two videos we've discussed like the videos at the palm of your hand.
That makes sense. Makes Sense. Okay. So that makes complete sense. Um, but something I wish to circle back on really fast is you mentioned if you are creating video and among the thoughts everybody has, I mean, I have had this before when I've created videos, I will just share the exact same movie anyplace. Would you elaborate about this is a lousy idea? And that is a type of a idea procedure.
Perhaps you've never, you simply watched thecaptions and things like that? I really do. I grab myself. I am like, why did not I turn it ? Nevertheless, it's so much better using salad. Right. Nonetheless, it's like individuals consume at various times, several times of the day. Um, but what I discovered is if you are able to hook themif you are able to find that hook, whether it's on Facebook, on Youtube, on Instagram, you literally have them for 20 seconds and that 20 seconds should be your gold. It's like you have to fortify that hook or you have to strengthen what your value proposition is to get them in, whether it is a title or a thumbnail or however you're pulling them in to that video. Um, you have to reinforce that because if you don't, you're likely to get the hockey stick on effect. That means you understand, and you are totally not going to have anybody watching it.
So Darryl, at the very first video we discussed briefly on the sort of video content you should be producing, what prefer for anyone that didn't see that or simply to refresh some memories, what sort of video? What type of video is that if there's one movie you should create um, as a business? Yeah, for me it is a social video and two to sort of take that a bit farther then, um, and sort of briefly remind everybody what sort of video that's. Can you explain what a social video is, but also that sort of movie is so vital?
Yeah, for example, such as the movie part of the video editing is so critical. It may either make or break a video. Um, it doesn't matter how amazing your script is. It doesn't matter your camera as well as your manufacturing is. The editing is really where it the rubber meets the road to find out whether it is going to really work or not. And for me, once you're able to take action, it is well worth the sources worth the time. And when you actually put it together, it will convert a great deal higher. Um, which in the conclusion of the day, that's by far uh, you know, the preparation stage and it's like the execution stage to the editing is the most crucial.
Now presumably you'd choose the content you simply shot with Reese on your phone or whatever to an editing package or into a post production. I guess. Can you sort of want to speak about what you do in that point? Prepared to disperse
It may sort of look like it's theirs. And that is a thing that is really, very important. So return to your read more case we said, hey, if we are going to actually make a movie about your brother along with his soccer team about Liverpool, whether it's good or bad or whatever, I'd like create a list of every, uh, page on Facebook on Instagram that will be pro or con. You realize that is who we want to contact. And believe it or not, you know, getting, uh, these private relations with these individuals is a way to have increase. And I discovered that if you can get like six or five or 10 channels or pages that are like yours who are willing to share your content, I suggest that explodes your, your growth, that explodes your, your reach and you are going to get the perspectives that come with it if you actually have done a great job with your video.
So we've discussed the first stage of preparing for a video preparation of movie. We proceeded making the video and to clearly manufacturing. Can talk a little bit about
So if we talk about moving onto every platforms, I think that really is, this is very important as well. There are clearly I believe there are two elements you might tell me differently. Of is the ratio of the movie. So in the event that you create in one video, you have got to think about how that transcribes into each of the other ones. But is there other, anything else you would kind of want to be aware of if you're going to be generating content for say, Instagram or Facebook
So is that for production? You know, like a lot of people put a great deal of thought in how things come together and like what kind of camera to use and so on and so forth. But I believe it's like be flexible. Although we ready, once you're really doing the video you're likely going to have a script and have like that you are likely to get things. They're like, you know and oh, this would be a lot better when we did so, take different variants. Like you've got time, simply shoot some variations that are different. Hey, perhaps this will work better than that. And you also know, that will aid you with the, the post production stage.
So with that, simply to kind of move into that, and would you load the video at first to your webpage then contact all these are the pages to let them know it's never, or do you take a different approach? Yeah, so I do that in the preparatory stage. I am known by me, the movies come in and so I achieved anything or since it may take a few weeks to get ahold of everyone. If you share mine type thing uh, and who knows, perhaps you're like, Hey, I will share your movie. If you're doing PR crossposting 13, that is not a bad thing. Uh, just to share a movie isn't where the burden is. It and you have to give them permission Just like you've got to cross . And the exact same for, you know, you're posting their articles, but that is kind of this key to Facebook.
However, the algorithm on youtube differently, you know, you would do it differently onInstagram and distinct on Twitter. However, Facebook, I think a great deal of people that are seeing this video want to capitalize on this and that's a simple way to say, hey look, if you could have this page that has a reach of let's say you know, 10,000 likes that they really posted it, who knows just how many of you is they are going to get. Um, and, and you reaches out to all these different pages where it moves back to your video, and each of the analytics gets. Yeah, it is really cool. No, that is cool. You've infused it with, although now with strategy, like for me, I enjoy organic. Ads by far is the best way to enter at the right time in the front of the ideal people. And if you understand what you're doing, it can be very, very powerful. We are doing a movie around Liverpool, right, if you don't know what you're doing, it is still be powerful as as soon as you say, okay?
It's like once you find something cool and you are like, hey, you have ta check this out. You know, we have to do that. We have to that virtual word of mouth. And that is where it is so powerful and that is exactly what the social videos do. And so after the core, essentially of this content, you have to get a call to action. Um, also, and you might not think, well, if it is a social movie, I am not actually doing it , you know, it is simply more of an inspiration or it is merely a [inaudible] or whatever. That call to action is still still key since are? Like when we spoke about what's the purpose of the video, remember? Or when it is to sell products, we need to push them into a landing page or to hit that buy button directly under the video. Uh, you know, or if it is for inspirational it's like some thing or a Hashtag to unite a trigger, I mean the list goes on. You know, until we do that, there's a good deal of people that start recording and pick up a camera and that may be one of the things you could ever perform. And there are stages, such as you mentioned, there is a stage of preparation, there is a stage of creation, there's a stage of post production, and then there's a stage for distribution. And every one of these stages are critical, uh, and they work in harmony to really get your video.
Yeah, that is logical. And as soon as you've been through these stages a few occasions I suppose from looking at these three stages, and you do distinct edits too, which can be vital, as you say. And most of us might, you know, she movie, I've been guilty of this in the past and it'll throw up believing it is ready without stuff that is edited. But I can see just how important it is to do different versions because when you discover things that work, you may just continue following that blueprint repeatedly and over again.
